Dawn Collinson on how men are joining the make up revolution
IT started with facial scrub and maybe a little moisturiser, then men began raiding women’s make-up bags for just a touch of concealer.
But now the male grooming market has gone into overdrive and image conscious Liverpool blokes are leading the way – with demand for permanent make-up.
Nicole Francis has been offering semi-permanent make-up for brows, lashes and lips in salons and clinics around the city for the past six months.
And in that time she says she’s seen a big rise in the number of men making
appointments to have face-enhancing work done.
“The number has really grown and there are as many straight as gay men who want it done,” says Nicole. “I know a lot who get their eyebrows waxed already and I think men are generally becoming a lot more conscious about their looks and comfortable with having them subtly improved.
“Most go for eyeliner or they have their eyebrows defined if they’re blond or filled in if they have a scar through them.”
Nicole, who is based in Crosby and about to open a salon there, says she always cautions clients to take a natural approach at first.
“It’s very popular in Liverpool to go for the more blocked eyebrows,” says Nicole, “but I do tell them to be careful because it’s a stronger look and it’s more of a trend, so there’s a danger that it will go out of fashion.
“The most important thing with semi-permanent make-up, whether it’s for men or women, is to start with less rather than more. You can always add but you can’t take away and although it will fade over years, it doesn’t disappear completely and it will always leave a shadow.”